Foreign Tourists Seek Not Just Sightseeing but 'Experiences' of Japanese Culture and Tradition Increasing numbers of foreign tourists are visiting Japan, particularly focusing on 'experiential tourism.' Amid this trend, we emphasize the importance of the samue in experiential tourism. Foreign tourists seek not just sightseeing but actual 'experiences' of Japanese culture and tradition. They want to engage with Japan's world-renowned craftsmanship, not just observe it. In this regard, the samue is a superior choice over garments like kimonos and yukatas, owing to its practicality and comfort. This is because many experiential activities prioritize ease of movement and comfort. Best for Zen but Suitable for Any Artisan Experience For example, in activities like pottery, traditional arts and cooking classes, and agricultural experiences, the samue is ideal for comfortably enjoying hands-on activities. Of course, it goes without saying that the samue, which originated from workwear in Zen temples, is suitable for Zen meditation. Many artisans wear samue during their daily work, and foreign tourists can do the same to engage in various experiences. By capturing the sight of foreign tourists wearing samue and experiencing various activities, they can cherish their experiences in Japan as wonderful memories even after returning home. Additionally, the samue is easy to put on, allowing beginners to wear it quickly. This is a significant advantage, especially for tourists who want to make the most of their time. Moreover, the samue can be comfortably worn throughout the year, making it suitable for activities in various weather conditions and seasons. On the other hand, kimonos and yukatas are less practical for practical activities due to their stiffness, difficulty in wearing, thickness, coldness, and the challenges of dealing with rainy or snowy weather. They are particularly unsuitable for activities involving movement or the risk of dirt or water exposure. While strolling the streets in a kimono or yukata is a wonderful experience, it may be challenging to engage in other experiences simultaneously. Immerse Yourself in Authentic Artisan Experience with Samue in Tokyo Overall, in practical 'experiential tourism,' the samue combines comfort, practicality, and ease of use, providing tourists with a more comfortable experience. This is an important factor in allowing foreign tourists to experience Japanese culture deeply. Therefore, we are providing samue rentals to meet this new demand. This initiative, which combines traditional Japanese culture with modern needs, could become a new tourist attraction in Japan. Let's experience authentic artisans while wearing samue in Tokyo. By immersing yourself, you can enhance your traditional cultural tour experience. It will surely leave you with unforgettable memories for a lifetime.
